Changing Consumer Preferences
Consumer preferences are changing rapidly. Online food sales are growing. Prepared meal kit delivery services such as Blue Apron and Hello Fresh are changing how urban consumers plan meals and purchase beef. Plus, the consumer wants to know, more than ever, about the beef products they consume. This presents a challenge and an opportunity to the beef industry. Our panelists will talk about this challenge and how the industry can respond.
Speakers: Shawn Darcy, NCBA; Don Close, Rabo AgriFinance
Sponsored by MICRO
FWCC Room 200
Don Close, Shawn Darcy