Exhibitor Resources

According to the Center for Exhibition Industry Research


  • Expo leads are 38% less expensive to close 
  • Expo leads are 31% less expensive to contact 
  • Expo sales average only 1.6 calls to close 


The Cattle Raisers Convention and Expo is where the region’s best ranchers and landowners come to see what’s new. With more than 4,500 attendees, the Cattle Raisers Convention and Expo is the region’s largest ranching and cattle industry convention and expo.


The ranchers and cattle raisers who attend the Cattle Raisers Expo identify themselves as innovators, leaders and early adopters. Collectively they own or manage 1/3 of the cattle in Texas on more than 75 million acres of range and pasture. These are the customers you want to reach. And they are all in one place at the Cattle Raisers Expo.


The Cattle Raisers Expo is where ranchers and landowners in the southwestern U.S. meet with success. It’s also the place where agribusiness meets with successful ranchers.

Survey Data (from previous Exhibitor Surveys) 

  • 100% of exhibitors at the Expo said the quality of leads and visitors at their booth met or exceeded their expectations. 
  • 100% of exhibitors said the Expo met or exceeded their objectives. 
  • More than 75% of exhibitors would be extremely likely to recommend the Cattle Raisers Expo to a friend of colleague. 

Comments from Previous Exhibitors

Expo Schedule

Wednesday, July 21, 2021
Large Equipment Move-In, By Appointment Only
Thursday, July 22, 2021
7:00 AM – 6:00 PM Move-In
Friday, July 23, 2021
7:00 AM – 9:00 AM Move-In (handcart only)
10:00 AM – 6:00 PMExpo Open
Saturday, July 24, 2021
9:00 AM – 6:00 PMExpo Open
6:00 PM – 9:00 PMMove-Out
Sunday, July 25 2021
7:00 AM – 12:00 PMMove-Out

Key Dates

May 25, 2021All Ads Due for Convention Issue of The Cattleman
June 1, 2021Full Booth Payment Due
Last Day to Cancel With Full Refund
All Sponsorship Graphics Due
July 21, 2021Large Equipment Move-In, By Appointment Only
July 22, 2021Move-In Day
July 23 - 25, 2021 Show Dates

Dismantle and Move-Out Information

The Expo Group will begin returning empty containers at the close of the show. All exhibitor materials must be removed from the Fort Worth Convention Center by Sunday, July 25 at 12:00 PM.

Expo Contacts

If you have any questions or need assistance with the Cattle Raisers Expo, please contact one of us.


TSCRA (General questions)
817-332-7064 or [email protected]


TSCRA (Expo sales)
Grace Dunham: 817- 916-1745 or [email protected]


The Expo Group (Decorator/Furniture/Carpet/Floral)
Furrie Steelman: 972-751-9112
Email: [email protected]