Dear TSCRA members and friends,

The last few months have brought unprecedented levels of uncertainty — for the cattle business, our communities, our nation and our world. Cattle raisers have faced adversity before, though, and we’ll face it again. This too shall pass, and we’re confident if we continue to stand together through TSCRA we’ll come out stronger on the other side.

Unfortunately, in the interim, we must make adjustments. On our ranches, in our families and perhaps most notably, in the way we gather. As a result, we are incredibly disappointed to announce we must convert our Cattle Raisers Convention and Expo scheduled for September 15 and 16 to a virtual-only event. This decision was difficult for TSCRA’s executive committee to reach, and one not taken lightly.

However, due to mounting health and safety regulations, TSCRA will not be permitted to host an in-person event in the manner our attendees, exhibitors and sponsors have come to expect.

While we will miss seeing each of you in person — and especially sharing handshakes and conversation — we are incredibly proud of the virtual conference our events and education team has planned. There will still be opportunities to learn, shop, connect and enjoy. Only now, we’re meeting you where you are.

There has never been a more important time to be a member of Texas and Southwestern Cattle Raisers Association, and never a more important time to know what’s going on in the beef business. We hope you’ll join us virtually for a comprehensive agenda covering topics ranging from practical tips for landowners to consumer trends to policy updates from Austin and Washington, D.C.

We’ll be adding detailed information about the new event to cattleraisersconvention.com in the coming days, but for now, we know registrants and exhibitors likely have two questions top of mind: What if I’ve already registered? What about my registration fee? Pre-registered attendees and exhibitors received an email this morning explaining their options. If you registered but did not receive that email, please contact [email protected]

One benefit to the virtual setup? All registrants will receive a link to watch the entire event at their convenience afterwards.

Again, we share in your disappointment and look forward to the day we can all be together. But until then, we hope to connect online September 15 and 16.