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31 January, 2026

Direct to Consumer Panel

Moderator: Kaleb McLaurin, Texas Beef Council

Panelists: Matthew Barnes, Barnes Cattle; Megan Foote, Foote Family Meats

Don’t miss the chance to learn how to take your beef from pasture to plate!
Hear from industry leaders who are involved in the direct-to-consumer business,
building loyal customer bases and driving profits. Walk away with fresh ideas and
proven strategies to grow your brand and connect with consumers like never before!

Welcome

Explore the wide world of cattle industry challenges, advances and possibilities.

Rancher