26 February, 2024

Top Tips in Direct-to-Consumer Beef Sales

Moderator: Kaleb McLaurin, Texas Beef Council

Speaker: John Scharbauer, Midland Meats

Whether looking to understand state and federal plant regulations, custom harvest cattle or wildlife, or merchandize fresh and frozen meat, legal and economic considerations cannot be overlooked. In this session, learn about challenges and opportunities firsthand from those involved in locally owned and operated packing plants and direct-to-consumer beef sales.


Explore the wide world of cattle industry challenges, advances and possibilities.